To name a few: Dr Eric Topol,Elizabeth Homes,and apparently the governor of Arizona.
Elizabeth Holmes is founder and CEO of a company named Theranos,which has developed a technology to enable a very large number of blood tests to be done from a few drops of blood,less than the tube drawn on a standard veni- puncture.
In April 2015 , the governor of Arizona signed a statute "allowing" clinical labs to perform blood tests without a
Laboratory Corporation of American has recently announced that they will perform lab tests on folks without requiring a doctor's order. See here for article.
According to the Bloomberg article linked above some twenty states already allow blood tests to be done without a physician's order.However according to this chart more states than that allow what is call "direct access testing". (This table is from a website called Longevity Testing.Com and I cannot attest to its accuracy as there are no links to supporting data.)
LabCorp and Quest and other large commercial labs have seen decrease in fees from CMS cuts and also from fewer referrals from independent physician's office as more doctors move to large groups or are being bought out by hospitals,who have their own labs. So they obviously welcome more direct assess customers.
In some instances a person's copay for a visit to a doctor to get a hall pass for a blood test may be more than the fee for service going the direct access route plus you do not have to wait in the doc;s office to see him and then wait for his office to send you your results.Of course,this assumes that the quality and resource conservation guidelines that he is "encouraged" to follow will "allow" you to have the test.As you know the American College of Physicians and the American Board of Internal Medicine have declared that physicians are the "stewards" of the allegedly collectively owned national medical resources
Direct access testing fits in nicely with Dr. Topol's latest book The Patient will see you now in which he argues that smart phone based technology will go a long way to the democratization of medicine and the continuing stamping out of the lingering paternalism that was a regular feature of medicine for centuries.